Marketing Planning 101 2.0

737.15 MB
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Publisher Description

Marketing 101 is a general introduction/refresher to marketing planning and it will guide you through the planning process and building the plan itself. It's generally given as part of a live workshop during which the actual marketing plan is developed with the client's marketing team. Often, management also participates in these sessions.
The presentation starts with an overview of marketing and this part is generally aimed individuals with limited marketing management experience or marketers who want a refresher. The next sections go into the market planning process, marketing communications planning, marketing budgets and forecasts, and the final section covers writing the marketing plan. The objectives of the workshop presentation are to improve your knowledge of the market planning process; to give your a set of tools which will help you design, implement and track your marketing plan; and to give you a better understanding of marketing communications and how to use it in supporting your marketing plan. The workshop will teach you how to write an actionable targeted marketing plan; develop your expenses and sales budgets; and develop your marketing communications strategy and marketing communications mix.
DWS Associates (D.B.A "DWSA Software")
End-User License Agreement
This license statement and limited warranty constitutes a legal agreement ("License Agreement") between you (either as an individual or a single entity) and DWS Associates (D.B.A. "DWSA Software") for the software product named "(Enter Product Name Here)" ("Software Product"), including any software, media, and related on-line, printed or electronic documentation. By installing, copying, or otherwise using the Software Product, you agree to be bound by the terms of this License Agreement. If you do not agree to the terms of this License Agreement, do not install, copy, or use the Software Product.
This license agreement shall supersede any verbal, or prior verbal or written, statement or agreement to the contrary.
The Software Product is proprietary to DWS Associates (D.B.A. DWSA Software. The Software Product is licensed, not sold, to you notwithstanding any reference herein to "purchases." You acknowledge and agree that: (a) the Product is protected under copyright laws and international copyright treaty; (b) DWSA Software) retains all copyrights and other intellectual property rights in the Software Product; (c) there are no implied licenses under this License, and any rights not expressly granted to you hereunder are reserved by DWSA Software; (d) you acquire no ownership or other interest (other than your license rights) in or to the Software Product; and (e) DWSA Software owns all copies of the Software Product, however made. You agree that you will not, at any time, contest anywhere in the world DWSA Software's ownership of the Software Product, nor will you challenge the validity of DWSA Software's rights in the Software Product.

Marketing Planning 101 is a free software application from the Office Suites & Tools subcategory, part of the Business category. The app is currently available in English and it was last updated on 2015-04-27. The program can be installed on Android.

Marketing Planning 101 (version 2.0) has a file size of 737.15 MB and is available for download from our website. Just click the green Download button above to start. Until now the program was downloaded 2 times. We already checked that the download link to be safe, however for your own protection we recommend that you scan the downloaded software with your antivirus.

Program Details


Publisher DWS Associates
Released Date 2015-04-27
Languages English


Category Business
Subcategory Office Suites & Tools

System requirements

Operating systems android

Download information

File size 737.15 MB
Total downloads 2


License model Free
Price N/A

Version History

Here you can find the changelog of Marketing Planning 101 since it was posted on our website on 2016-09-20. The latest version is 2.0 and it was updated on on 2018-03-27. See below the changes in each version:

version 2.0

posted on 2015-04-27

Minor bug fix in external links.

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Release Date: 2015-04-27
Publisher: DWS Associates
Operating System: android
Type: Free